{"id":382,"date":"2024-06-18T10:19:31","date_gmt":"2024-06-18T03:19:31","guid":{"rendered":"https:\/\/aca2024.sc.chula.ac.th\/?page_id=382"},"modified":"2024-06-18T10:44:03","modified_gmt":"2024-06-18T03:44:03","slug":"elementor-382","status":"publish","type":"page","link":"https:\/\/aca2024.sc.chula.ac.th\/?page_id=382","title":{"rendered":"Prof. Vien Cheung\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"382\" class=\"elementor elementor-382\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d27114 e-flex e-con-boxed e-con e-parent\" data-id=\"5d27114\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4927f22 elementor-widget elementor-widget-image\" data-id=\"4927f22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aca2024.sc.chula.ac.th\/wp-content\/uploads\/2024\/05\/artworks-X9BvIBkM4mx6Tc2W-2ldy7w-t500x500.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"artworks-X9BvIBkM4mx6Tc2W-2ldy7w-t500x500\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY0LCJ1cmwiOiJodHRwczpcL1wvYWNhMjAyNC5zYy5jaHVsYS5hYy50aFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDVcL2FydHdvcmtzLVg5QnZJQmtNNG14NlRjMlctMmxkeTd3LXQ1MDB4NTAwLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/aca2024.sc.chula.ac.th\/wp-content\/uploads\/2024\/05\/artworks-X9BvIBkM4mx6Tc2W-2ldy7w-t500x500.jpg\" class=\"attachment-medium_large size-medium_large wp-image-364\" alt=\"\" srcset=\"https:\/\/aca2024.sc.chula.ac.th\/wp-content\/uploads\/2024\/05\/artworks-X9BvIBkM4mx6Tc2W-2ldy7w-t500x500.jpg 500w, https:\/\/aca2024.sc.chula.ac.th\/wp-content\/uploads\/2024\/05\/artworks-X9BvIBkM4mx6Tc2W-2ldy7w-t500x500-300x300.jpg 300w, https:\/\/aca2024.sc.chula.ac.th\/wp-content\/uploads\/2024\/05\/artworks-X9BvIBkM4mx6Tc2W-2ldy7w-t500x500-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebe1878 e-flex e-con-boxed e-con e-parent\" data-id=\"ebe1878\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bec5860 elementor-widget elementor-widget-heading\" data-id=\"bec5860\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: rgb(50, 74, 109); font-size: 74px; font-weight: 300; text-align: center; white-space-collapse: collapse;\">Prof. Vien Cheung<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c688d6 e-flex e-con-boxed e-con e-parent\" data-id=\"9c688d6\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2b4c4 elementor-widget elementor-widget-text-editor\" data-id=\"1a2b4c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<pre style=\"text-align: justify;\"><p><b style=\"font-size: 1em; color: var( --e-global-color-text ); font-style: var( --e-global-typography-text-font-style ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\"><span style=\"font-size:18.0pt; line-height:107%;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin; mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin\">Title<\/span><\/b><span style=\"color: var( --e-global-color-text ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce ); font-size: 18pt; line-height: 107%; font-family: Calibri, sans-serif;\">:<b> <\/b><\/span><span style=\"color: var( --e-global-color-text ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce ); font-size: 14pt; line-height: 107%; font-family: Calibri, sans-serif;\">Colour memorability<\/span><br><\/p><p><b style=\"font-size: 1em; color: var( --e-global-color-text ); font-style: var( --e-global-typography-text-font-style ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\"><span style=\"font-size:18.0pt; line-height:107%;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin; mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin\"><br><\/span><\/b><\/p><p><b style=\"font-size: 1em; color: var( --e-global-color-text ); font-style: var( --e-global-typography-text-font-style ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\"><span style=\"font-size:18.0pt; line-height:107%;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin; mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin\">Abstract<\/span><\/b><span style=\"color: var( --e-global-color-text ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce ); font-size: 18pt; line-height: 107%; font-family: Calibri, sans-serif;\">:<\/span><br><\/p><p><span style=\"font-family: Calibri, sans-serif; font-size: 14pt; color: var( --e-global-color-text ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\">Colour coding is applicable to many design and production processes. By assigning specific colour to different elements, objects or products, colour coding aids effective identification and categorisation. Brands often apply colours strategically to its visual identity, marketing materials, packaging and products; and invest substantially to ensure the ownership of their brand colour(s). Close connection between colour code and brand can enhance brand loyalty and favouring purchasing decisions. However, these benefits are also recognised by copycat brands and counterfeit goods, who are deliberately appeared similar to established brands, tend to take advantage of the existing brands\u2019 image and to confuse the consumer\u2019s brand familiarity. This talk will discuss our abilities on colour differentiation and colour memory, as well as any characteristics of colour which may allow increasing such abilities. It is aimed the understanding can provide contributions to more considered applications and to, perhaps, create a greater barrier to misleading competitions. <\/span><br><\/p><p><br><\/p><p><b><span style=\"font-size:18.0pt; line-height:107%;font-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin; mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin\">Biography<\/span><\/b><span style=\"font-size:18.0pt;line-height:107%;font-family:&quot;Calibri&quot;,sans-serif; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font: minor-latin\">: <\/span><\/p><p><span style=\"font-size: 18.6667px; font-family: Calibri, sans-serif; color: var( --e-global-color-text ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\">Vien Cheung, an academic in the UK, has authored &gt;100 refereed publications in the areas of colour vision, colour science, colour imaging and colour design. Her ethos on integrity and diversity takes her to explore how colour can be used as a vehicle to shift our \u2018black and white\u2019 judgements into a more variegated and expansive perception of the world. Vien is active in charitable and educational colour organisations including the International Colour Association (AIC), the Colour Group of Great Britain and Society of Dyers and Colourists, for which she is a Past President, Chairman and an Honorary Secretary respectively.<\/span><\/p><\/pre>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prof. Vien Cheung Title: Colour memorabilityAbstract:Colour coding is applicable to many design and production processes. By assigning specific colour to different elements, objects or products, colour coding aids effective identification and categorisation. Brands often apply colours strategically to its visual identity, marketing materials, packaging and products; and invest substantially to ensure the ownership of their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-382","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prof. Vien Cheung\u200b - ACA2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aca2024.sc.chula.ac.th\/?page_id=382\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prof. Vien Cheung\u200b - ACA2024\" \/>\n<meta property=\"og:description\" content=\"Prof. Vien Cheung Title: Colour memorabilityAbstract:Colour coding is applicable to many design and production processes. 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